OLED TV: Introduction and Industry News - Page 20

According to reports from Korea, LG Electronics is finally set to ship its rollable TV later this month. The price of the 65" Rollable 65RX OLED TV is set at $100,000 - which is quite higher than the earlier estimates of $60,000.

The first rollable TVs will ship in South Korea only, and given this price obviously LG does not expect to ship many of these TVs. The rollable OLED TV was first unveiled in early 2019, but LG did not manage to produce it until now as it faced several technology challenges, including low durability.

Hyundai unveiled a new Ioniq EV concept cabin, which includes several new technology. The new cabin design was made in collaboration with LG Electronics, and includes a 77-inch curved OLED display on the ceiling.

The new cabin also includes other innovative technologies, such as automatic shoe cleaning and cloth cleaning - and even includes a floor cleaning robot.

In October 2019 Samsung Display formally announced its decision to invest $10.85 billion in QD-OLED TV R&D and production lines. The company is already starting to produce prototypes, and is on track to start mass production in Q3 2021.

But SDC is facing a problem it probably did not anticipate - Samsung Electronics is hesitant about the adoption of QD-OLED panels, and may not ship QD-OLEDs in 2021 - or maybe even at all. Apparently Samsung Electronics wants to focus on microLEDs for next-generation displays as it finds QD-OLED TVs to be not bright enough - and also because it suffers from burn-in issues.

LG Display announced that its OLED TV panels have received an Accurate Picture Quality certification from Intertek, an assurance, inspection, product testing, and certification company.

LGD explains that Intertek's Accurate Picture Quality is tested in three categories: Delta Zero Color Fidelity, Black Luminance, and Viewing Angle Color Shift. LGD's OLEDs recorded perfect black level and in the Delta Zero Color Fidelity test, the results are similar to the level of professional "reference monitors".

According to reports from Korea, LG Electronics is seeing high demand for its 48-inch 4K CX OLED TVs - likely thanks to a high demand for stay-at-home entertainment during the global COVID-19 pandemic.

LG introduced the 48-inch OLED TV model in Korea towards the end of July, and pre-orders sold out "in one minute". In some countries in Europe, the model has gone out of stock in just one week after the launch. Apparently there's high demand from gamers who are looking for a high-quality mid-size gaming monitors. In the US, the 48-inch OLED CX is priced at $1,500 - and it out of stock at Amazon.com.

Xiaomi announced what could be the world's first mass-produced transparent TV for the consumer market, the Xiaomi Mi TV LUX Transparent Edition that features a 55" 120Hz WOLED TV panel.

The Mi TV LUX uses Xiaomi's AI Master Smart Engine built around a MediaTek 9650 TV chip, and has support for Dloby Atmos. The Mi TV Lux will start shipping on August 16 in China for 49,999 yuan (around $7,200).

In December 2019 BOE unveiled a 55" 8K (160 PPI) OLED TV prototype produced by inkjet printing. The panel achieves a maximum brightness of 400 nits and a color gamut of 95% DCI-P3.

At SID Displayweek 2020, the company demonstrated this display and gave more details regarding its production process and display structure.

DSCC updated its OLED material market forecasts, seeing a lower growth ahead. DSCC says the AMOLED stack material market will grow from $928 million in 2019 to $2.06 billion in 2024 in a CAGR of 17%. Only a couple of months ago DSCC estimated that the market in 2024 will reach $2.69 billion - and even these were reduced from earlier estimates due to COVID-19.

DSCC says that the main reason behind the reduction in its forecast is lower OLED TV capacity. The company now expects a slower ramp up at the Guangzhou fab, and LG's P-10 10.5-Gen fab is now removed from the forecast period.

LG Display announced that it is aiming to strike strategic cooperations with companies from industries such as the construction, furniture, and interior design, with an aim to find new application for next-generation OLED displays.

LGD opened a new OLED showroom at LG's Science Park in Magok which allows people to experience different OLED products - including transparent and mirror displays, wallpaper displays and "variable TVs" (not sure what is meant by that, perhaps it is a reference to LG's rollable OLED technology). LGD also released the video you see above showing several "virtual" OLED display demonstrations

LG Display reported its financial results for Q2 2020 - with revenues up 12% over last quarter, as the company enjoyed an increase in demand for IT panels (monitors, notebooks, tablets). But lower demand for TVs and lower utilization at its POLED fabs increased LGD's operating loss.

LG Display says it expects its Q3 revenues and operation profit to improve - as mass production of OLED TV panels in Guangzhou finally started, and the company will ship pOLED panels to Apple's iPhone 12 in the next quarter. LG maintains its 4.5-5 million OLED TV panel shipment forecast for the whole of 2020.