OLED TV: Introduction and Industry News - Page 12

LG Electronics officially launched its 2022 OLED TV range. The company will offer OLED TVs from 42-inch (which can also be used as high-end gaming monitors) to 97-inch ones.

LG's entry-level 2022 OLED TVs include the 60Hz OLED A2 and the 120Hz OLED B2. These TVs use LG's older-generation video processor and will range in size from 48-inch to 77-inch.

Yesterday we reported that Samsung did not include QD-OLED TVs in its official CES display PR, but now it turns out that the company did bring its QD-OLED TVs at CES - as the event organizers awarded the 65" QD-Display TV with its Best of Innovation' 2022 award.

The CES text reveals that Samsung's TVs will support 144Hz refresh rate, four HDMI 2.1 inputs and Samsung's 2022 Neo Quantum Processor. We did not see the actual TV yet, and Samsung did not reveal any launch plans yet.

According to reports from Korea, Samsung Electronics will not show any OLED TVs at CES 2022. We hoped that the company will unveil the first QD-OLED TVs during the show, and also perhaps WOLED TVs that use panels produced by LGD.

Samsung's 2022 MicroLED TV

According to reports from Korea, LG and Samsung did not reach an agreement on WOLED panel prices, even though LGD agreed to offer its WOLED panels to Samsung at a lower cost than it sells these to LG Electronics.

LG Display unveiled its latest OLED TV technology, branded as OLED EX. LG says that these WOLED panels combine new deuterium compounds and personalized algorithms to improve the image quality and increase brightness by up to 30%. EX is an acronym of Evolution and eXperience.

LG Display says that it has "successfully converted the hydrogen elements present in organic light emitting elements into stable deuterium". LGD extracts the deuterium compounds from water, and after stabilization, the compounds allow the OLED devices to be brighter - and also last longer.

Back in April 2021 we reported that Samsung Electronics is in talks with LG Display regarding the supply of OLED TV panels. Back then it was estimated that Samsung will release its first OLED TVs before the end of 2021.

This did not happen, but recent reports from Korea suggest that the two companies will likely sign a supply agreement soon. Samsung aims to order around 1.5 million OLED TV panels in 2022 from LGD. This will enable the company to ship around 2 million OLED TVs in 2022 (as it hopes to buy 500,000 QD-OLED panels from SDC).

LG Display will be demonstrating two new "lifestyle" applications for its OLED TVs at CES 2022. Both these concept project use flexible OLED TV screens.

First one is the Media Chair, which is a modern relaxation device that combines a comfortable recliner with a 55" curved (1,500R) OLED TV and LG's Cinematic Sound OLED (CSO) technology.

In celebration of the Smithsonian’s 175^th anniversary, America's oldest national museum is holding a new exhibition, called FUTURES, which aims to present a hopeful future with four concepts: Futures that Unite, Futures that Inspire, Futures that Work, and Futures Past.

LG Display is supporting this exhibition with several OLED panels. There will be 55-inch FHD transparent OLED displays, a 83-inch OLED that will show a documentary series called Futures We Dream, and a couple of 48-inch OLED panels that demonstrate the delicate value of life on Earth.

Blue light management expert Eyesafe, together with LG Display, published a white paper that examines the major display technologies for television, including LCD and OLED, and their potential influence on eye health and circadian rhythm. Exposure to blue light affects sleep cycles by suppressing levels of melatonin in the brain.

One of the benefits of OLED TV is its naturally low blue light emissions as compared to those of traditional LCD TVs on the market. "Even while maintaining perfect black and high contrast characteristics with excellent picture quality, OLED provides the user with better eye comfort and viewing experience".

Last week we reported that Samsung Electronics plans to reveal its first QD-OLED TVs in early 2022. According to a new report in Korea, Samsung Display's first QD-OLED panels will be 65-, 55- and 34-inch in size. This means that in addition to Samsung's TVs, we are likely to see OLED monitors as well.

This is very good news to the consumers who have been waiting for OLED monitors for so many years. Some OLED monitors are already shipping - but only very high-end ones for professionals, such as LG's $3,999 31.5" UltraFine OLED Pro monitor.

Omdia says that in Q3 2021 LG Electronics have passed the 10 million OLED TV shipments, since it started shipping OLED TVs in 2013. It took LGE seven years to sell its first 5 million TVs, and only 2 more years to sell the next 5 million.

In Q3 2021 LGE sold (according to Omdia) almost 900,000 OLED TVs, a 80% growth over Q3 2020. The total OLED TV market grew to 1.53 million in Q3, and Omdia expects it to pass the 2 million units market in Q4. LGE holds a 60% market share of the OLED TV market.