Nanomarkets released a new report (OLED Lighting Markets Europe-2011) in which they analyze the European OLED lighting market. They forecast that the total OLED lighting market will reach $1.5 billion in sales by 2016.
German OLED lighting panel sales will reach almost $360 million in OLED panel sales by 2016 - Germany will account for one fourth of all OLED lighting sales (between 2011-2018). In addition, the OLED lighting manufacturing in Europe is concentrated in Germany which is home to major facilities operated by BASF, Fraunhofer IPMS, Philips, Heraeus, Osram, Ledon, Merck and Novaled.
The second largest market will be the UK (with $210 million in revenue by 2016). The UK has started phasing out incandescent bulbs earlier than any other European nation, and is also home to some highly innovative OLED firms such as CDT, E2M, Lomox and PolyPhotonix.
