Update: In Janaury 2013 LG indeed announced that their 55" EM9700 OLED TV will start shipping in February 2013 for $10,000 in Korea
During their 2011 Annual general shareholders meeting LG Display announced that they plan to start producing OLED TVs in 2013. LG is already starting to construct their pilot Gen-8 AMOLED line. They plan to start pilot production in late 2011, but real production will only start in 2013. Even so it won't be "mass production" as this is just a pilot line with a small capacity.
LG 31-inch OLED TV prototype
In their OLED TVs, LG will use a white-OLED with color filter design (WOLED-CF, or WRGB). This technology was developed at Kodak and is now owned by LG. WRGB TVs are less efficient than direct-emission OLEDs (because the color filters absorb some of the light) but they are easier to fabricate because there's no need to pattern subpixels.
